We’re Hiring a Brand Manager at Goodricke Group Limited | FMCG Tea Jobs 2025
Looking to scale iconic FMCG brands while staying close to real consumers? Goodricke Group Limited, a legacy name in the Indian tea industry, is inviting applications for the role of Brand Manager. This opportunity is ideal for marketers who blend on-ground market understanding with modern digital brand-building tools.
If you believe strong brands are built at the intersection of consumer insight, sales execution, and creative storytelling — this role can be a career-defining move.
☕ About Goodricke Group Limited
Goodricke Group Limited is one of India’s most respected tea companies, with a rich heritage in plantation management, premium tea production, and brand development. The company is now focused on modernizing its brand presence while staying true to its legacy.
🎯 Role Overview: Brand Manager
As a Brand Manager, you will be responsible for shaping brand strategy, driving integrated marketing campaigns, and ensuring strong alignment between brand vision and market execution.
Key Responsibilities
- Build and grow tea brands across traditional and digital channels
- Work closely with sales teams to ensure market-level execution
- Collaborate with creative, media, and digital agencies
- Analyze consumer insights and convert them into action plans
- Track brand performance, market share, and campaign ROI
🧠 Who Should Apply?
This role is designed for FMCG marketing professionals who are equally comfortable working on the ground with sales teams and leveraging digital platforms for brand growth.
- Experience in FMCG brand management
- Strong understanding of consumer behavior (offline + online)
- Hands-on exposure to ATL, BTL, and digital marketing
- Ability to work cross-functionally with sales & agencies
🚀 Why This Role Matters
In today’s competitive FMCG landscape, tea brands must innovate continuously to stay relevant with younger consumers. This role gives you the opportunity to shape brand narratives, influence product positioning, and directly impact business growth.
📩 How to Apply
Interested candidates can:
- 📨 DM their CV or LinkedIn profile
- 📧 Email their CV directly to hr@goodricke.com
🔁 Repost this opportunity — it might help someone in your network land their next big FMCG role!
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